Neurolingua

1-on-1 live classes that fit your needs, budget and availability. Learn in small groups of up to 5 students Unlimited access to all lessons, videos, quizzes and instant language immersion.

Neurolingua is a unit of MIND UP EDUCATIVE SOLUTIONS PVT LTD. It is a certified DPIIT Edtech startup, incubated at Pondicherry University,Pondycherry ,in India , started by a team of language teachers like you who are committed to build the best and the most cutting-edge language-learning experience for language lovers.

It is a platform that helps to connect quality language tutors with students who want to learn and master a new language in a truly interactive way. Neurolingua is like Uber for Tutoring, which makes it easy and safe for a student to search for a personalised tutor, book a lesson,make payments, join the live class, all within the app.

Business Challenges

Neurolingua had limited resources for initial development and needed a solution that could be launched quickly and iteratively .It needed to prioritize core functionalities to ensure a functional MVP and gather user feedback for future iterations.By launching the MVP, Neurolingua could gauge user interest in their service and identify potential areas for improvement.

Our Approach

Approach 1
UI/UX Design

Approach 2
E-commerce Functionality Integration

Approach 3
Website & Security Testing

Approach 4
Website Launch & Customer Support

How We Worked On It:

Approach 1 : Kickoff Meeting

Kickoff Meeting:Meet with Neurolingua stakeholders to understand their vision, target audience, and desired functionalities for the MVP

Competitor Analysis: Analyze existing online language learning platforms to identify best practices, potential gaps in the market, and unique value propositions for Neurolingua

User Persona Development: Develop detailed user personas for both learners and tutors, outlining their needs, goals, and expectations from the platform

ReactJS Development Environment Setup: Set up the development environment with necessary tools, libraries, and frameworks for building the ReactJS application

Feature Prioritization: Prioritize core functionalities for the MVP, focusing on user registration, login, teacher profiles, course creation, basic communication tools

Approach 2 : User Interface (UI) Design

User Interface (UI) Design:Design a user-friendly and intuitive UI for both learner and tutor dashboards using design tools and React components

User Authentication System:Develop a secure user registration and login system for learners and tutors, potentially leveraging third-party authentication services

Teacher Profile Management:Build functionalities for tutors to create and manage their profiles, including qualifications,experience, and language expertise

Basic Communication Tools: Integrate basic communication tools like chat or messaging within the platform for learner-tutor interaction

Approach 3 : Internal Testing

Internal Testing:Conduct thorough internal testing of the MVP functionalities from both learner and tutor perspectives

Usability Testing: Recruit potential users (learners and tutors) to conduct usability testing and gather feedback on the platform's user experience, design, and ease of use

Bug Fixing and Iteration: Address identified bugs and incorporate user feedback to refine the MVP's functionalities and user experience

Approach 4 : MVP Launch

MVP Launch: Launch the Neurolingua ReactJS MVP, making it accessible to a limited number of users for initial testing and feedback gathering

Marketing and User Acquisition: Implement targeted marketing strategies to attract potential learners and qualified tutors to the platform

Analytics Integration: Integrate website analytics tools to track user behavior, engagement metrics, and identify areas for improvement

Results

User-Friendly Interface: Intuitive navigation, clear product listings, and easy checkout process.
Secure Payment Gateway: Safe and reliable payment options for customers.
Detailed Product Descriptions: High-quality images, comprehensive product information, and customer reviews.
Mobile Optimization: Responsive design for seamless shopping on smartphones and tablets.
50% increase in organic traffic, 40% increase in lead generation, improved brand awareness and online reputation.