KANMANIDAIRY

We offer organic Milk Products Along with milk, we have various other dairy products in our basket.

Kanmani Dairy is one of the fastest-growing dairy product companies with over 10 Outlets in Madurai. We offer wide range of pure and delicious dairy products made from unprocessed pure cow milk. We home deliver natural cow milk on a monthly subscription basis to our customers across Madurai.

We offer organic Milk Products Along with milk, we have various other dairy products in our basket.

Business Problem

The website lacked features like product filtering by size, brand, or material, making it difficult for customers ,The website's design felt dated and unappealing, potentially deterring customers from browsing or making purchases

Our Approach

Approach 1

Competitive Analysis: Analyze competitor websites selling dairy products to identify strengths, weaknesses, and opportunities for differentiation

Digital Branding Strategy: Define the brand identity, messaging, and visual elements that will resonate with the target audience

Website User Experience (UX) Design: Design a user-friendly website layout with intuitive navigation and a focus on product discoverability using Laravel 8 functionalities

Approach 2

Kickoff Meeting: Meet with Kanmani stakeholders to understand their vision, customer demographics, current website shortcomings, and desired functionalities

Competitor Analysis: Analyze competitor websites in the online dairy market to identify best practices in website design, product presentation, and marketing strategies

User Research: Conduct user research (surveys, interviews) to understand customer pain points, browsing behavior, and product preferences

Content Audit and Strategy: Analyze existing website content and develop a content strategy that aligns with customer needs and SEO best practices

Website Architecture and User Flow Design: Plan the website's information architecture, user flows, and wireframes to ensure an intuitive and user-friendly experience

Approach 3

Search Engine Optimization (SEO) Optimization: Implement SEO best practices to improve website ranking in search engine results pages (SERPs) for relevant keywords

Marketing Campaign Planning: Create targeted marketing campaigns based on user personas and identified customer segments

Pre-Launch Testing: Conduct a final round of testing to ensure all functionalities and integrations work seamlessly before website launch

Results

User-Friendly Interface: Intuitive navigation, clear product listings, and easy checkout process.
Secure Payment Gateway: Safe and reliable payment options for customers.
Detailed Product Descriptions: High-quality images, comprehensive product information, and customer reviews.
Mobile Optimization: Responsive design for seamless shopping on smartphones and tablets.
50% increase in organic traffic, 40% increase in lead generation, improved brand awareness and online reputation.