Workiy

Our goal is to add value to your business while we grow ours. Propelled by integrity, flexibility & efficiency, we are here to support your systems with people, process & innovative technology solutions.

At Workiy, we do what’s right for you! Our local Canadian presence as well as our global delivery team focuses on making every service we provide, tailor-made to your unique business needs. Our collaborative team consistently works towards effectively solving business problems.

Our goal is to add value to your business while we grow ours. Propelled by integrity, flexibility and efficiency, we are here to support your systems with people, process and innovative technology solutions.

Business Challenges

The website lacked features like product filtering by size, brand, or material, making it difficult for customers.The website's design felt dated and unappealing, potentially deterring customers from browsing or making purchases

Our Approach

Approach 1
UI/UX Design

Approach 2
E-commerce Functionality Integration

Approach 3
Website & Security Testing

Approach 4
Website Launch & Customer Support

How We Worked On It:

Approach 1 : Crafting a Distinctive Brand Identity

Crafting a Distinctive Brand Identity:

Storytelling: We weave a narrative around our honey, highlighting its origin, production process, and the values it represents.
Visual Identity: A visually appealing brand identity, including logo, packaging, and website design, that resonates with our target audience.
Brand Voice: A consistent and authentic tone of voice across all communication channels.

Approach 3 : Building a Robust Ecommerce Platform

Building a Robust Ecommerce Platform:

User-Centric Design: A visually appealing and easy-to-navigate online store.
Product Showcase: High-quality product images and detailed descriptions that highlight the unique qualities of each honey variety.
Secure Checkout: A seamless and secure checkout process to build trust.
Mobile Optimization: Ensuring a smooth shopping experience across devices.

Approach 4 : Leveraging Digital Marketing

Leveraging Digital Marketing:

Search Engine Optimization (SEO): Optimizing website content and product listings for relevant keywords to improve organic search visibility.
Pay-Per-Click (PPC) Advertising: Targeted online advertising campaigns to reach potential customers.
Social Media Marketing: Engaging with the audience on platforms like Instagram, Facebook, and Pinterest through visually appealing content, contests, and influencer collaborations.
Content Marketing: Creating valuable content (blog posts, recipes, videos) to educate and inspire consumers.
Email Marketing: Building an email list and nurturing customer relationships through personalized campaigns.

Results

User-Friendly Interface: Intuitive navigation, clear product listings, and easy checkout process.
Secure Payment Gateway: Safe and reliable payment options for customers.
Detailed Product Descriptions: High-quality images, comprehensive product information, and customer reviews.
Mobile Optimization: Responsive design for seamless shopping on smartphones and tablets.
Results: 50% increase in organic traffic, 40% increase in lead generation, improved brand awareness and online reputation.