Submitted by admin on Sat, 08/24/2024 - 10:34
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Pasumai Bhoomi

A convenient online marketplace offering a wide selection of fresh and processed milk products, delivered right to your doorstep

Pasumai Bhoomi is one of the fastest-growing dairy product companies with over 10 Outlets in Madurai. We offer wide range of pure and delicious dairy products made from unprocessed pure cow milk. We home deliver natural cow milk on a monthly subscription basis to our customers across Madurai.

Door-to-door milk & its related products selling ecommerce platform, We offer organic Milk Products Along with milk, we have various other dairy products in our basket.

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Business Challenges

Pasumai Bhoomi needed a solution that could be launched quickly and iteratively .Gather real-world user feedback on product offerings, website design, and user experience.

  • Product-Market Fit: Ensuring that your product meets a real market need and solves a specific problem for your target audience.
  • Technical Challenges: Building a scalable and reliable product that can handle increasing user loads and evolving technology.
  • Continuous Improvement: Constantly updating and improving your product to stay ahead of competitors and meet changing customer needs.
  • Customer Acquisition Cost (CAC): Attracting new customers can be expensive, especially in a competitive market
  • Revenue Model: Developing a sustainable revenue model that generates enough revenue to cover costs and fund future growth.
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Our Approach

Approach 1        
UI/UX Design Icon
Approach 2        
E-commerce Functionality Integration Icon
Approach 3        
Website & Security Testing IconIcon
Approach 4        
Website Launch & Customer Support

How We Worked On It:

Approach 1 : Project Kickoff

  • Project Kickoff: Meet with stakeholders to define project goals, target audience, and success metrics. Discuss desired functionalities and brand identity.
  • User Interface (UI) Design: Develop a user-friendly and visually appealing UI mockup that aligns with Trendy Threads' brand identity.
  • Project Plan: Create a detailed project plan outlining milestones, resource allocation, and timeline.

Approach 2 : Project Development

  • Backend Development: Develop the core functionalities of the e-commerce platform using Laravel's MVC architecture.
  • Frontend Development: Implement the UI design using Laravel views, Blade templating engine, and potentially a frontend framework like Bootstrap.
  • Database Design: Design and implement a database schema to store product information, user data, orders, and other relevant information.

Approach 3 : API Integration & Testing

  • API Integration: Integrate with third-party APIs for functionalities like shipping calculations, tax calculations, or payment processing.
  • Testing and Quality Assurance (QA): Conduct unit testing, integration testing, and user acceptance testing (UAT) to ensure the MVP functions as expected and provides a good user experience.
  • Product Content Creation: Develop high-quality product descriptions, including details, specifications, and size charts.

Approach 4 : Image Optimization & Website Deployment

  • Image Optimization: Optimize product images for faster loading times and high quality on various screen sizes.
  • Content Integration: Integrate product content, images, and other relevant information into the website.
  • Website Deployment: Deploy the MVP website to the production server and ensure proper configuration.

Approach 5 : Security Measures & Launch

  • Security Measures: Implement security best practices like user input validation, password hashing, and regular security updates.
  • Payment Gateway Integration: Integrate chosen payment gateways to enable secure online transactions.
  • Website Launch: Launch the Trendy Threads B2C Laravel MVP e-commerce platform.
  • Analytics and Monitoring: Set up website analytics tools to track user behavior, traffic sources, and conversion rates.

Results

  • User-Friendly Interface: Intuitive navigation, clear product listings, and easy checkout process.
  • Secure Payment Gateway: Safe and reliable payment options for customers.
  • Detailed Product Descriptions: High-quality images, comprehensive product information, and customer reviews.
  • Mobile Optimization: Responsive design for seamless shopping on smartphones and tablets.
  • 50% increase in organic traffic, 40% increase in lead generation, improved brand awareness and online reputation.

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