Submitted by admin on Thu, 08/29/2024 - 12:45
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Amstermed

Amstermed as an optimized Authorized Representative, serves as a global regulatory partner for Medical Devices & In vitro Diagnostic Devices.

We serve as a legal entity representing the product manufacturer and acting as a liaison between the Manufacturers and relevant authority in European Union, United Kingdom, Australia, Switzerland and The United States of America by completing documentation review, product registration and legal representation.

Our strategically located offices in Europe, Australia, the United Kingdom, Switzerland, and the United States of America further enhance our ability to offer efficient and effective support across diverse regulatory landscapes. Count on Amstermed to navigate the complexities of global regulations and facilitate a smooth market entry for your medical devices.

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Business Challenges

Catering to the needs of multiple stakeholders, including regulators, manufacturers, and healthcare providers, with varying levels of technical expertise.Ensuring the website is accessible to people with disabilities in compliance with WCAG guidelines

There is a significant gap in the market for a comprehensive, user-friendly, and secure online platform dedicated to medical devices and in vitro diagnostic (IVD) devices. Existing platforms often lack product diversity, detailed product information, reliable customer support, and secure transaction processes. Additionally, the complex regulatory environment surrounding medical devices poses challenges for both buyers and sellers in terms of product compliance and trust.

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Our Approach

Approach 1        
UI/UX Design Icon
Approach 2        
E-commerce Functionality Integration Icon
Approach 3        
Website & Security Testing IconIcon
Approach 4        
Website Launch & Customer Support

How We Worked On It:

Approach 1 : Strong Call-to-Actions

Strong Call-to-Actions:

  • Encourage visitors to take desired actions, such as contacting you for a consultation, requesting a quote, or downloading resources.
  • Use clear and compelling calls-to-action throughout the website.

Approach 2 : Contact Information and Lead Generation

Contact Information and Lead Generation:

  • Provide multiple contact options (phone, email, contact form).
  • Incorporate lead generation forms strategically to capture visitor information.
  • Consider integrating CRM software for efficient lead management.

Approach 3 : User-Friendly Design and Navigation

User-Friendly Design and Navigation:

  • Ensure a clean and intuitive website design with easy navigation.
  • Optimize website performance for fast loading times.
  • Make the website mobile-responsive for access on various devices.

Approach 4 : Global Reach and Expertise

Global Reach and Expertise:

  • Showcase your knowledge of regulatory requirements in key markets (e.g., US, EU, Japan, China, India).
  • Highlight successful case studies or client testimonials to demonstrate your global capabilities.
  • Consider creating interactive maps or country-specific landing pages for better user experience.

Results

  • User-Friendly Interface: Intuitive navigation, clear product listings, and easy checkout process.
  • Secure Payment Gateway: Safe and reliable payment options for customers.
  • Detailed Product Descriptions: High-quality images, comprehensive product information, and customer reviews.
  • Mobile Optimization: Responsive design for seamless shopping on smartphones and tablets.
  • 50% increase in organic traffic, 40% increase in lead generation, improved brand awareness and online reputation.

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