AMBROCY

Born from the word-play and culmination of ‘Ambrosia’ – the God of food and ‘delicacy’ – the superlative degree of food is ‘Ambrocy’.

Born from the word-play and culmination of ‘Ambrosia’ – the God of food and ‘delicacy’ – the superlative degree of food is ‘Ambrocy’. The purest form of honey there is!

We sell honey in glass containers despite the many difficulties of packaging, handling and transportation. We are a cottage industry that has created livelihoods for numerous people across skills in various villages.
Our aim is to add more products to our line that offers authenticity to your homes.With our trait to go for pure and authentic products, we were determined to create a brand that caters to the very same. With honey being one of the most adulterated food products, we wanted to offer its purest form.

Business Challenges

Brand Storytelling: Effectively communicating the story behind your honey, including beekeeping practices, sourcing , and sustainability, is essential for building a strong brand.

E-commerce Platform Selection: Choosing the right platform that aligns with your business needs and budget can be overwhelming
Inventory Management: Tracking and managing inventory levels across multiple channels can be complex, especially for businesses with a wide range of products.
Order Fulfillment and Shipping: Efficiently processing and shipping orders on time can be a major challenge, especially for businesses with high order volumes.
Mobile Optimization: Ensuring your website and mobile app are optimized for mobile devices is crucial, as a significant portion of online shopping is done on mobile devices

Our Approach

Approach 1
UI/UX Design

Approach 2
E-commerce Functionality Integration

Approach 3
Website & Security Testing

Approach 4
Website Launch & Customer Support

How We Worked On It:

Approach 1 : Project Kickoff

Crafting a Distinctive Brand Identity:

Storytelling: We weave a narrative around our honey, highlighting its origin, production process, and the values it represents.
Visual Identity: A visually appealing brand identity, including logo, packaging, and website design, that resonates with our target audience.
Brand Voice: A consistent and authentic tone of voice across all communication channels.

Approach 2 : Project Development

Building a Robust Ecommerce Platform:

User-Centric Design: A visually appealing and easy-to-navigate online store.
Product Showcase: High-quality product images and detailed descriptions that highlight the unique qualities of each honey variety.
Secure Checkout: A seamless and secure checkout process to build trust.
Mobile Optimization: Ensuring a smooth shopping experience across devices.

Approach 3 : Project Testing

Leveraging Digital Marketing:

Search Engine Optimization (SEO): Optimizing website content and product listings for relevant keywords to improve organic search visibility.
Pay-Per-Click (PPC) Advertising: Targeted online advertising campaigns to reach potential customers.
Social Media Marketing: Engaging with the audience on platforms like Instagram, Facebook, and Pinterest through visually appealing content, contests, and influencer collaborations.
Content Marketing: Creating valuable content (blog posts, recipes, videos) to educate and inspire consumers.
Email Marketing: Building an email list and nurturing customer relationships through personalized campaigns.

Results

User-Friendly Interface: Intuitive navigation, clear product listings, and easy checkout process.
Secure Payment Gateway: Safe and reliable payment options for customers.
Detailed Product Descriptions: High-quality images, comprehensive product information, and customer reviews.
Mobile Optimization: Responsive design for seamless shopping on smartphones and tablets.
50% increase in organic traffic, 40% increase in lead generation, improved brand awareness and online reputation.